Emily's A2 Media blog

A preferred reading of my poster would be when the audience accept the meaning of it, and consequently like it. A preferred reader will be able to understand the symbolism of the Russian doll, and be able to link it to its Russian translation of "Matryoshka". They will recognise the sinister nature behind the use of the Russian doll as it will remind the audience of china dolls and their significance in horror. Hopefully, the preferred reader will also understand the Russian doll's relation to the psychological horror genre - how the multiple layers of the doll represent the multiple personalities of the protagonist of the film.   An aberrant reading of my poster would be when the audience does not understand the concept of the poster and misinterprets the meaning behind the use of the Russian doll. They will not be able to link the title to the image, and will probably overlook the horrific quality of the image. As the image is of a smiling R...

Version 1  Version 2  Version 3  Final Poster

There are a variety of codes and conventions that are tied to media publications that define them and differentiate them from other publications. In particular, film posters of the horror genre predominantly employ the use the colour scheme of white, red and black. This is to convey a sinister quality, thus helping to promote the product of a horror film. Sometimes a lack of colour can be effective too as it could connote death or a sense of emptiness.   The horror poster often has edges that are considerably darker compared to the centre of the poster, the purpose of this is to put more focus on the central image, and to also add a shadow effect. I plan to incorporate this using a vignette effect as I believe in following the conventions of a horror poster. Furthermore, most posters, regardless of genre, follow the rule of thirds. This involves having the title of the film positioned in either the top or bottom of the poster, the ma...