Evaluation: how effective is the combination of your main product and ancillary tasks?
After filming my short psychological horror, I then started to set out on making the ancillary products that would go along-side the film. I decided to create a film poster and a double page spread from a film review magazine. It was very important that my film was presented in these three media forms as it ensured that the target audience could be informed about the film on all media platforms. The ancillary products are featured below: However, before creating my poster and double page spread, I completed quite a lot of research into existing horror films and their promotion campaigns to see what conventions they include across all three products to make their films successful, in terms of it reaching the target audience and achieving a sense of 360-degree branding. For me, I felt that it was extremely important that my three products - film, poster and DPS - followed the conventions of these films so that they coul...
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