Inner form and Outer form
For every film, there are always two sections; the inner form and the outer form.
The concept of the inner form represents the film's thematic qualities which can account for themes, morals, messages, characters, and storylines. A typical storyline of the horror genre would be when a boy and girl are at an isolated location, camping in the woods for example, and a 'villain' finds them and kills them because one is more stupid than the other.
On the other hand, the outer form refers to the iconography of the film - what makes it so special, so iconic. The outer form involves the film's location, colour, marketing and mise en scene which involves anything that one can see in a scene - props, weather, lighting, facial expressions etc.
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