There are a variety of codes and conventions that are tied to media publications that define them and differentiate them from other publications. In particular, film posters of the horror genre predominantly employ the use the colour scheme of white, red and black. This is to convey a sinister quality, thus helping to promote the product of a horror film. Sometimes a lack of colour can be effective too as it could connote death or a sense of emptiness. The horror poster often has edges that are considerably darker compared to the centre of the poster, the purpose of this is to put more focus on the central image, and to also add a shadow effect. I plan to incorporate this using a vignette effect as I believe in following the conventions of a horror poster. Furthermore, most posters, regardless of genre, follow the rule of thirds. This involves having the title of the film positioned in either the top or bottom of the poster, the ma...
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